Prada tag in adidas for a sustainable update to their iconic 1997 America’s Cup sneaker.
Words Adam Bryce
Throw yourself back to 1997 and Auckland was all about the America’s Cup. The Viaduct Harbour, purpose-built for the influx of sailing fans from around the world, changed Auckland’s landscape forever.
Alongside the victorious hubbub of a home win, Prada’s America’s Cup team sailing sneakers were concurrently adopted by fashion fans and their popularity have never waned.
Now, fast-forward yourself to 2021 and Auckland will be all about the America’s Cup once again. Unfortunately sans many international visitors, given the current travel issues, but a global super-event on the sporting calendar nonetheless.
And there are new shoes in the mix. Prada, this time in conjunction with adidas, have redesigned their boat shoe for a new generation of sailing and fashion enthusiasts alike.
Comprised of up-to-the-minute innovative materials, the super lightweight sneakers are designed with sustainability at the core — both the upper and lining are made from adidas’ PRIMEGREEN, a 100 per cent recycled polyester.