Prada tag in adidas for a sustainable update to their iconic 1997 America’s Cup sneaker.
Words Adam Bryce
Throw yourself back to 1997 and Auckland was all about the America’s Cup. The Viaduct Harbour, purpose-built for the influx of sailing fans from around the world, changed Auckland’s landscape forever.
Alongside the victorious hubbub of a home win, Prada’s America’s Cup team sailing sneakers were concurrently adopted by fashion fans and their popularity have never waned.
Now, fast-forward yourself to 2021 and Auckland will be all about the America’s Cup once again. Unfortunately sans many international visitors, given the current travel issues, but a global super-event on the sporting calendar nonetheless.
And there are new shoes in the mix. Prada, this time in conjunction with adidas, have redesigned their boat shoe for a new generation of sailing and fashion enthusiasts alike.
Comprised of up-to-the-minute innovative materials, the super lightweight sneakers are designed with sustainability at the core — both the upper and lining are made from adidas’ PRIMEGREEN, a 100 per cent recycled polyester.
INDEX’s round up of art and culture events on the New Zealand calendar.
Click here to see the full list.
12/DEC – 20/DEC
19/NOV – 19/DEC
9 – 23/DEC
11/DEC – 13/FEB
2 – 23/DEC
26/NOV – 20/DEC
25/NOV – 19/DEC
28 – 29/NOV
15 – 28/NOV
5/NOV – 5/DEC
24/OCT – 24/JAN
6 – 21/NOV
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