Vogue’s fashion director starts her own vintage-sourced line

Written by Sara Black

Photography Supplied

Vogue Ukraine’s contributing fashion director, Julie Pelipas, has created her own clothing label, BETTTER.

In recent years, the Ukraine edition of Vogue has become one of the most creative fashion magazines on the shelves. Why? Most can be attributed to the fashion directorship of Julie Pelipas who, excitingly, has turned her eye to fashion design.

Entitled Bettter, a typo that stuck, the brand brings an effortless anti-fashion aesthetic blended with a wholly sustainable approach in the form of repurposed second-hand and vintage finds. The strategy behind the offering consists of full looks comprised of a one-of-a-kind suit with either one or two shirts or one or two t-shirts to complete to ensembles.

Each suit is designed to fit up to three clothing sizes, making the oversized suiting an ode to the likes of Ernest Hemingway and Kazimir Malevich.

Not only does Pelipas take sustainability very seriously but she’s ensured the price point is on point. So, if you’ve ever wanted to be dressed, head-to-toe, by a top international stylist, now is your chance.

bettter vogue
bettter vogue

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