The man behind the brand of the moment, Jacquemus, kindly releases a book of his favourite iPhone pics.
Words Adam Bryce
It might be a simple notion but, for a brand to be authentic, is something much easier said than done. And then there’s the case of somehow presenting that narrative in a genuine manner. French designer Simon Porte Jacquemus, and his fashion label Jacquemus, have artfully nailed that vision mostly through the use of Instagram.
Full of candid moments, @jacquemus is laden with the designer’s work modelled by friends (who happen to be models), behind-the-scenes photos of collection photographers and a wholesome dose of laidback family life.
And all of this charming content has led to a new photo book, Images — simply a collection of Jacquemus’ iPhone pics.