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Simon Porte Jacquemus shares his personal iPhone snaps

Written by Adam Bryce

The man behind the brand of the moment, Jacquemus, is set to release a book of his favourite iPhone pics.

It might be a simple notion but, for a brand to be authentic, is something much easier said than done. And then there’s the case of somehow presenting that narrative in a genuine manner. French designer Simon Porte Jacquemus, and his fashion label Jacquemus, have artfully nailed that vision mostly through the use of Instagram.

Full of candid moments, @jacquemus is laden with the designer’s work modelled by friends (who happen to be models), behind-the-scenes photos of collection photographers and a wholesome dose of laidback family life.

And all of this charming content has led to a new photo book on the horizon, Images, simply a collection of Jacquemus’ iPhone pics.

Available online from 1 September, bookmark the link below.



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