Written by Adam Bryce
The man behind the brand of the moment, Jacquemus, is set to release a book of his favourite iPhone pics.
It might be a simple notion but, for a brand to be authentic, is something much easier said than done. And then there’s the case of somehow presenting that narrative in a genuine manner. French designer Simon Porte Jacquemus, and his fashion label Jacquemus, have artfully nailed that vision mostly through the use of Instagram.
Full of candid moments, @jacquemus is laden with the designer’s work modelled by friends (who happen to be models), behind-the-scenes photos of collection photographers and a wholesome dose of laidback family life.
And all of this charming content has led to a new photo book on the horizon, Images, simply a collection of Jacquemus’ iPhone pics.
Available online from 1 September, bookmark the link below.
INDEX’s round up of art and culture events on the New Zealand calendar.
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12/DEC – 20/DEC
19/NOV – 19/DEC
9 – 23/DEC
11/DEC – 13/FEB
2 – 23/DEC
26/NOV – 20/DEC
25/NOV – 19/DEC
28 – 29/NOV
15 – 28/NOV
5/NOV – 5/DEC
24/OCT – 24/JAN
6 – 21/NOV
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