Simon Porte Jacquemus shares his personal iPhone snaps

The man behind the brand of the moment, Jacquemus, kindly releases a book of his favourite iPhone pics.

Words Adam Bryce

It might be a simple notion but, for a brand to be authentic, is something much easier said than done. And then there’s the case of somehow presenting that narrative in a genuine manner. French designer Simon Porte Jacquemus, and his fashion label Jacquemus, have artfully nailed that vision mostly through the use of Instagram.

Full of candid moments, @jacquemus is laden with the designer’s work modelled by friends (who happen to be models), behind-the-scenes photos of collection photographers and a wholesome dose of laidback family life.

And all of this charming content has led to a new photo book, Images — simply a collection of Jacquemus’ iPhone pics.


Related Stories

Sign up for email updates and news

Sign up

Sign up to receive regular news and updates on new issues, special projects, and other news.