Rem Koolhaas will set your set design heart on fire

Miuccia Prada and Raf Simons call up Rem Koolhaas & AMO for a fantastical fashion show.

words Sara Black photography Agostino Osio, courtesy of OMA.

When architect Rem Koolhaas and his research studio, AMO, are involved in anything it’s going to be good. Case in point: the set for Prada’s debut menswear collection.

An integral part of any fashion show is the atmosphere — set design, music, energy. What unfolded was a series of abstract spaces, four rooms clad in unsuspectingly intriguing materials. Walls and floors were awash with resin, faux fur, green-veined marble and plaster — essentially a mad hatter’s wet dream.

And in a happy ending to the fantastical fairytale, the materials will be upcycled and repurposed for Prada product displays and pop-ups.

Check out the show space in 3D for one hell of a trippy ride, sans the hallucinogenics. Forget behind-the-scenes, get in the scenes.

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