Written by Adam Bryce
The sneaker wars heat up but, this time, it’s all about sustainability. Nike vs adidas x Allbirds — it’s on.
A few weeks ago, we announced the groundbreaking partnership between adidas and Allbirds, with the two companies joining forces in a bid to become truly sustainable. Acheieving carbon neutrality is at the top of their hit-list and, together, they’d manufacture the world’s first carbon-neutral sneaker.
Nike, not one to rest on their laurels, have entered the running with a new range dropping this week, aptly named ‘Space Hippie’. The collection, consisting of four looks but each with the same eco make up, boasts Nike’s lowest ever carbon footprint score. The knitted material on the uppers are made from 100 per cent recycled materials including plastic water bottles, t-shirts and yarn scraps. The cushioning is comprised from factory scraps of their ‘Vaporfly 4%’ shoes and uses 50 percent less carbon dioxide than typical Nike foams, while the tooling is made with 15 per cent Nike Grind rubber.
Chat with a sustainability expert and you’ll discover that design and aesthetic are key players in the making of a good sustainable shoe. Why? So the product actually sells and doesn’t become another item of waste for the Earth. It’s that design-led philosophy that Nike have pushed with ‘Space Hippie’ and the marketing has been dialed up to the nth degree in their signature fashion of building pre-release hype.
Unfortunately what comes with that hype is a very in-demand shoe — the ‘Space Hippie’ collection launches today but you’ll need to be quick to ensure your sneaker footprint is the lowest it could possibly be.
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