Natural rug atelier, Nodi, open their new flagship showroom
A purveyor of handcrafted textiles, Nodi Rugs’ flagship showroom shifts to Ponsonby with their full range of wool and jute rugs on display, as well as their bespoke made-to-order sustainably sourced bamboo silk range. Here, we talk with founder Olivia Moon.
Interviewed and Portrait by Adam Bryce
Nodi Rugs showroom photographed by Mark Hishon
Studying textiles could lead to numerous pathways but, for you, it led to Nodi? Why rugs?
I have always been drawn to tactile things — things that felt unique and interesting to the touch. For me, I often found fabrics were too flat and always found myself drawn to rugs for their textural weave. Ironically I failed weaving at university — it takes a very meticulous, patient person to be a good weaver — let’s say I’m better with the big picture. It was through this (failed) experience that gave me a great appreciation for weaving by hand and just how much love and work goes into it. Then spending six months living in India where I spent my time in factories learning, observing and marvelling at the craftsmanship of our weavers to set up the business I had a strong conviction that not only was it rugs that I was going to make, but it was handmade, natural rugs that I would create. My admiration for the hand craft gets deeper the more rugs we make. Your jaw would drop if you saw the amount of work that goes into this craft. When I think back — I was given a rug by my first boss as a Christmas gift, and then another from my parents when I moved into my first flat, I had been subconsciously collecting rugs for a while before I started Nodi.
Tell us about your interest in the beauty of imperfection?
I’ve always liked things in odd numbers, things off centered, things unbalanced and long been mesmerised by the unique finish of objects crafted by hand. You connect with the person behind the object when there are slight irregularities, I feel it gives an object soul and adds a special, unique character.
To you, what’s so important about the home?
The home is the resting place, the place to disconnect from the chaos outside and recharge. It’s the place to connect with loved ones and nestle away, to share stories, play, cook, rest, learn and rejuvenate.
Our homes have become an even more important part of our lives in recent times, as we spend more time at home, working from home, and more. What makes Nodi important in creating a ‘home’?
The whole reason we exist as a company is to create a natural place of connection between people and their environment. We believe this is best done through introducing natural rugs to ground spaces and define areas within the home. I emphasise the word ‘natural’ here, a lot of people are unaware of what’s on their floors be it carpet or rugs and fill their homes with polyester — which is plastic! For me, without a rug in a living room, there is no soul.
How would you explain the nodi aesthetic to someone new to the brand?
Clean, refined, modern and authentic.