Lonely lingerie: one for me, one for you

Written by Sara Black

Photography Supplied

The Bobbi bra is on sale and Lonely will also donate one to someone experiencing hardship.

Lonely have mastered the art of giving, with their benevolent gesture of ‘one for you, one for them’.

Not only is their classic Bobbi bra on sale (softcup and/or underwire), Lonely are gifting one to someone in need, via organisations to distribute to folk in New Zealand and Los Angeles. 

The bras are the ultimate in comfort and incredibly (and importantly) breathable. Comprising of 95 per cent bamboo and 5 per cent spandex, they’re super soft and ideal for everyday wear.

Consider going matchy-matchy as the range also offers tri- and high-waist briefs for those of you who suffer from Type A traits (me).


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