Loewe shows love to help at-risk children affected by Covid-19

Written by Adam Bryce

A Jonathan Anderson-led Loewe have just announced another support initiative for those suffering from the effects of Covid-19.

The Spanish luxury goods maker have identified a particular group of the affected — children who are victims of the increasing numbers of domestic violence cases.

Having already pledged 100,000 face masks to those on the frontline of the global fight against Covid-19, Loewe have announced a minimum €500,000 donation and a additional €40 for every purchase from the Paula’s Ibiza collection, thereafter. Loewe have partnered with Plataforma de Infancia, a Spanish alliance of social organisations that works to protect children and adolescents’ rights, to launch a series of educational programmes which aim to reduce inequality amongst this younger demographic.

It’s the children of low socio-economic families that are reportedly the most at risk within the staggeringly high increase of domestic violence during this period global self-isolation. In a joint statement by Anderson and Loewe CEO Pascal Lepoivre, they were quoted as saying…

“Joy, in these troubled times, means to maintain a positive outlook on things. Children are joy and deserve joy.”

We admire Loewe’s vision to help and are happy to report the news of adding them to the ever-growing list of altruistic brands helping where they can.


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