A Jonathan Anderson-led Loewe announce another support initiative for those suffering from the effects of Covid-19.
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Loewe, the Spanish luxury goods maker, have identified a particular group of the affected — children who are victims of the increasing numbers of domestic violence cases.
Having already pledged 100,000 face masks to those on the frontline of the global fight against Covid-19, Loewe announce a minimum €500,000 donation and a additional €40 for every purchase from the Paula’s Ibiza collection, thereafter. Loewe have partnered with Plataforma de Infancia, a Spanish alliance of social organisations that works to protect children and adolescents’ rights, to launch a series of educational programmes which aim to reduce inequality amongst this younger demographic.
It’s the children of low socio-economic families that are reportedly the most at risk within the staggeringly high increase of domestic violence during this period global self-isolation.
We admire Loewe’s vision to help and are happy to report the news of adding them to the ever-growing list of altruistic brands providing support.