More often than not, commercial collaborations transpire via marketing departments seeking new ways to expand brand awareness. But the best results come from a more organic origin; from genuine relationships whereby both parties gain ‘good’ and offer a meaningful addition to the market.
The marriage of Jessica McCormack and The Haas Brothers is exactly that. A partnership that might, at first glance, seem a little unusual is unfolded via a Max Hemmings-directed video. The narrative of the pairing is told in a series of interviews, highlighting the design process and the authentic appreciation for each other’s aesthetic.
With a love of craft firmly at the epicentre of their mutual adoration, you can find pieces from the ‘JM x Haas Brothers’ collection online and select pieces exclusively from Simon James.