Isabel Marant, one of France’s leading fashion designers, has discovered a unique and very lockdown-conscious way of interacting with her audience mid-quarantine. Luckily for us, Marant has quite the archive of incredible photographic campaigns to call upon, including her recent S/S20 campaign shot by the legend, Juergen Teller.
While other brands have experimented by creating new campaigns via Zoom and FaceTime, and re-releasing iconic images from campaigns gone by, Marant has pushed her creativity and engagement strategy that one step further.
Creating a viral campaign in the midst of a viral pandemic. Hats off, Isabel.