Is Saudi Arabia pioneering the future of urban living?

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Could Saudi Arabia’s The Line concept be a world prototype for creating change?

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“I present to you The Line, a city of a million residents with a length of 170km that preserves 95 per cent of nature within NEOM, with zero cars, zero streets and zero carbon emissions.” — Mohammed bin Salman, Crown Prince and chairman of the NEOM company board of directors.

More than ever, we’re acutely aware of the problems that the world faces. Climate change, ever-increasing populations, and inequality of wealth and standards of living are just some. Could Saudi Arabia’s The Line concept be a world prototype for creating change?

It’s a never-before-seen approach to urbanisation; a 170km belt of re-imagined urban development with multiple and hyper-connected communities, with natural and walkable spaces.

The Line will be a home for more than 1 million people from all over the world creating a platform for innovation and prosperous businesses, addressing some of the world’s most pressing issues such as climate change, urban sprawl, traffic congestion and social disconnection.

The mixed-use communities have been designed on a human scale where livability, health and wellbeing are prioritised. And aims to create 380,000 jobs, spur economic diversification and contribute US$48bn to the GDP by 2030.

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