Written by Adam Bryce
Photography Veronica Crockford-Pound & Joseph Griffen
Resortwear but not as you know it. Plus a new, public pre-order, pre-production purchase model.
Sarah Harris Gould and Lauren Tapper burst onto the New Zealand fashion scene a few years back, bringing with them a clean, considered aesthetic focused on shirting.
Three years deep and the world in a slightly unpredictable state, they’re making their own rules.
Chucking the regimented and international industry-influenced fashion calendar out the top-storey window, Harris Gould and Tapper are taking a more democratic approach to their next collection.
Astute forecasting comes into play with their business model for the new collection, entitled ‘Self-Portrait’. We see an unexpected offering in the form a garment pre-purchase, prior to production translating into a precision-like efficiency reducing surplus stock.
Before you whip out the credit card and make a snap decision, the pre-purchase model (with a 50 per cent up-front layby-type deal) gently guides you into a very considered purchase. Take a sneak peek of the lockdown-designed collection, right, which explores isolation, surveillance and self-reflection.
Pre-sales are from 1 – 14 July.
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