Harris Tapper dives into democracy

Written by Adam Bryce

Photography Veronica Crockford-Pound & Joseph Griffen

Resortwear but not as you know it. Plus a new, public pre-order, pre-production purchase model.

Sarah Harris Gould and Lauren Tapper burst onto the New Zealand fashion scene a few years back, bringing with them a clean, considered aesthetic focused on shirting.

Three years deep and the world in a slightly unpredictable state, they’re making their own rules.

Chucking the regimented and international industry-influenced fashion calendar out the top-storey window, Harris Gould and Tapper are taking a more democratic approach to their next collection.  

Astute forecasting comes into play with their business model for the new collection, entitled ‘Self-Portrait’. We see an unexpected offering in the form a garment pre-purchase, prior to production translating into a precision-like efficiency reducing surplus stock.

 

For the consumer, this move democratises the relationship between clothing production and purchasing, a perspective previously exclusive to a fashion buyer and brand. It means that shopping can become a more conscious act,  enabling the consumer to improve their buying behaviour by making more careful, committed decisions, and actively participating in the production of clothing.”

 

Before you whip out the credit card and make a snap decision, the pre-purchase model (with a 50 per cent up-front layby-type deal) gently guides you into a very considered purchase. Take a sneak peek of the lockdown-designed collection, right, which explores isolation, surveillance and self-reflection.

Pre-sales are from 1 – 14 July.

HARRISTAPPER.COM
harris tapper resort collection
harris tapper resort collection
Hair by M11 and Makeup by Esta Rose.

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