Hans Ulrich Obrist’s ‘Do It’ show goes digital

Written by Adam Bryce

Swiss art curator and critic, Hans Ulrich Obrist, has joined forces with Google and, now, the world’s most famous artists teach you how to create your own art.

As numerous galleries and art fairs around the world have shifted their programmes online in the last few months, Obrist has brought his 27-year-old ‘Do It’ project to the masses thanks to the help of the world wide web and, in particular, Google’s Arts & Culture platform.

The ‘Do It’ project was initially conceived in Paris after a conversation with artists Christian Boltanski and Bertrand Lavier and, in 1994, presented as an exhibition in Klagenfurt, Austria. The project now invites artists together from a variety of genres and eras to take part, and share instructional, text-based art pieces that can be enacted by viewers.

Given the beautifully simple nature of the instructions, the efforts of the public are hugely varied making the entire process an artwork of its own, allowing us to examine the way people interpret instructions.

yoko ono hans ulrich obrist

Obrist, who’s also the artistic director at London’s Serpentine Galleries, has brought new artists and the archive of the project together for this iteration of ‘Do It’ allowing you to make your own works instructed by artists like Gilbert & George or Virgil Abloh, right through to Virgil Abloh artist and activist Yoko Ono.

If you’re stuck in a creative rut, consider ‘Do It’. All the pieces are designed to be completed quickly and don’t require any special skills or preparation.


virgil abloh hans ulrich obrist

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