In what could be viewed as either a major act of generosity or some very clever marketing (or, to be fair, both at once), Glossier has announced it will be donating the first 10,000 units of soon-to-launch Hand Cream to healthcare workers in the United States.

TEXT: JOSIE STEENHART

Via a release from the Glossier site, founder Emily Weiss says over the previous month, the cult-level beauty brand has already donated thousands of units of skincare products to hospital teams across the States.

“One of the most frequent requests we’ve received during this time is for a hand cream. As it happens, our community has been asking the same thing: we’ve been working on Glossier Hand Cream for nearly two years, and have been so excited to bring it into the world this spring. 

“We designed Hand Cream with connection and community in mind — over the years, we’ve heard so many stories about strangers talking, even becoming friends, because they spotted someone using Balm Dotcom in the wild, and we had hoped that Hand Cream might also inspire connection through beauty. 

“Of course, connecting looks completely different in a time of social distancing. Individuals and businesses alike are doing their best to recreate human connection virtually. But for the nurses and doctors who are gathering every day to care for patients, it makes sense to get Hand Cream to them first.”

Weiss nodded to businesses retooling their factories to make hand sanitiser — something Glossier wasn’t able to do as they don’t own their factories — and to individuals and organisations doing what they can to help, from sewing masks to delivering meals.

The new Hand Cream is now available via Glossier online.

“It’s a beautiful formula, delivered in some pretty ingenious packaging, and in addition to its heightened usefulness, we hope it brings you a little joy and comfort at a time when we could all use some,” says Weiss.

glossier.com

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