Contemporary Culture

Georgia Alice release their pre-fall collection

Written by Adam Bryce

Photographed by Hannah Scott-Stevenson

Styled by Bridie Gilbert

Georgia Alice drop their new collection and it’s full of beautifully re-imagined moments.

Founded in 2013, Georgia Alice became a symbol of change in New Zealand fashion. A leader of a new generation who has elevated the calibre of New Zealand’s standing in the international fashion league.

With the world’s current state throwing a spanner in the works, Georgia Currie, the creative director behind the brand, has taken time to reset and focus on her new pre-fall collection. Currie describes the new range as a culmination of the last seven years, a greatest-hits-type-showcase, if you will.

The collection, which gives fans an opportunity to snap up their most-beloved signature pieces with updated elements, is a celebration. A thank you to Currie’s cult-like following buyers.

Peruse the collection now and stay tuned for what’s next from one of New Zealand’s finest.