Fashion force Karla Welch winds up the western vibes with Levi’s

Written by Sara Black

Photographed by Luke Foley-Martin

Modelled by Hannah Watene from 62 Management

Shot at Symmetry Studio

The progressive fashion stylist and founder of X KARLA teams with Levi’s to create “clothes to climb trees in”.

Dubbed a “powerstylist” by The Hollywood Reporter, Karla Welch segued into the fashion scene after a stint in food and beverage management. Thankfully hospitality wasn’t for her.

Fast forward to 2020 and Welch’s résumé reads like the best kind of celebrity gossip magazine with the likes of Justin Bieber, Olivia Wilde and Lorde all speed-dialling for styling advice.

And so, when Levi’s reached out to see if Welch was interested in collaborating, it was the perfect fit. The iconic denim label, renown for its effortless aesthetic, handed over the creative reins to Welch who whipped up a collection inspired by the wide-open prairies of Alberta, Canada.

“In a way, the collection is an ode to my mother and how I imagine her as a prairie girl in Alberta, Canada. Being outside, being a tomboy. The flannels, the cord, the fringe, they all have a ruggedness and a connection to nature. It’s clothes to climb trees in.” — Karla Welch.

Among the welcome levels of high-functionability, Welch favours corduroy (yes!), overalls (ooooh yes!), jeans (obvi), tops and the odd jacket. Dark green, rust, khaki and dark indigo blue dominate the colour story atop a decidedly Western vibe. We are talking high-rise, wide-leg flare silhouettes, flannel, bootcuts, two-tone denim shirts, trucker jackets and a healthy dose of fringing. Yip, fringing. 

Jump online to check out the new collection. We predict a swift sell-out.

LEVIS.CO.NZ / LEVI.COM

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