Written by Sara Black
Photographed by Luke Foley-Martin
Modelled by Hannah Watene from 62 Management
Shot at Symmetry Studio
The progressive fashion stylist and founder of X KARLA teams with Levi’s to create “clothes to climb trees in”.
Dubbed a “powerstylist” by The Hollywood Reporter, Karla Welch segued into the fashion scene after a stint in food and beverage management. Thankfully hospitality wasn’t for her.
Fast forward to 2020 and Welch’s résumé reads like the best kind of celebrity gossip magazine with the likes of Justin Bieber, Olivia Wilde and Lorde all speed-dialling for styling advice.
And so, when Levi’s reached out to see if Welch was interested in collaborating, it was the perfect fit. The iconic denim label, renown for its effortless aesthetic, handed over the creative reins to Welch who whipped up a collection inspired by the wide-open prairies of Alberta, Canada.
Among the welcome levels of high-functionability, Welch favours corduroy (yes!), overalls (ooooh yes!), jeans (obvi), tops and the odd jacket. Dark green, rust, khaki and dark indigo blue dominate the colour story atop a decidedly Western vibe. We are talking high-rise, wide-leg flare silhouettes, flannel, bootcuts, two-tone denim shirts, trucker jackets and a healthy dose of fringing. Yip, fringing.
Jump online to check out the new collection. We predict a swift sell-out.
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