Written by Adam Bryce
How many times have you received a gift of socks, a three-pack gruts set or a scented candle and thought to yourself, I would’ve much preferred cash (rhetorical, because, always). The kinda issue with sending a bank transfer to a loved one for a birthday, Christmas celebration or congrats-on-graduating moment feels immensely transactional.
This where Inez & Vinoodh pop into the picture with perfect timing. The fashion photography pair, Inez van Lamsweerde and Vinoodh Matadin, have sat the the top of the image-making echelon for the last few decades shooting campaigns for industry stalwarts such as Balenciaga, Givenchy, Chloé, Galliano and Tom Ford. And now, drum-roll, they bring us Double Dutch.
Their cutely ingenious concept of gifting cash has come smack bang at a perfect time in the world’s current financial climate and, with the help of Kidfund CEO Laura Bailyn, Rent the Runway former exec Piyusha Eluri and e-commerce giant Ayden, have soft-launched online.
Essentially, the app allows users to send a cash gift fronted by a gift card. But not just any gift card. A gift card created by a celebrated artist such as Richard Prince, Maurizio Cattelan or Urs Fischer. So, choose your artiste du jour, add a personal message and you can rest easy with a zero-carbon footprint gift ticked off your to-do list.
Sign up to the waiting list now to be one of the first to use it.
INDEX’s round up of art and culture events on the New Zealand calendar.
Click here to see the full list.
12/DEC – 20/DEC
19/NOV – 19/DEC
9 – 23/DEC
11/DEC – 13/FEB
2 – 23/DEC
26/NOV – 20/DEC
25/NOV – 19/DEC
28 – 29/NOV
15 – 28/NOV
5/NOV – 5/DEC
24/OCT – 24/JAN
6 – 21/NOV
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