Written by Adam Bryce
Photography Johnny Dufort
The world’s most influential stylist turns designer in the form of a collaborative collection with adidas.
When Lotta Volkova isn’t styling the best looks in the fashion industry, you’ll find her in the adidas’ HQ smashing out hit-after-designer-outfit-hit in a new collaborative capsule collection.
Volkova, the Russia-born stylist, has reigned supreme in recent year with her post-normcore aesthetic gracing Vetements and Balenciaga runways. Her influence stealthily seeping into the high-fashion streets.
Now, with the moniker ‘super stylist’ up her post-normcore-ish sleeve, adidas have swiftly scooped up Volkova (as they did with Rick Owens, Kanye and Raf Simons) in pursuit of playing the role of head coach.
Volkova’s teaming with adidas is a perfect match with ready-to-wear pieces and accessories up for grabs — all providing that coveted clothes-over-fashion vibe.
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